Digital Marketing and Gamification
Lead author · Corresponding
Manjari V
Student at School of Excellence in Law, Tamilnadu Dr. Ambedkar Law University, Chennai, India
Abstract
Digital Marketing is the New Black. Digital marketing is an umbrella term which refers to using digital channels, platforms and devices to market the product or service. Digital marketing helps one achieve a larger target across the globe than through the traditional methods. Gamification, being a part of digital marketing helps in consumer engagement and to grow brand awareness. This paper primarily focuses on digital marketing management and how gamification aids to marketing.
Keywords
Digital Marketing
Online or Cyber Marketing
Social Media
Management of Marketing
Gamification
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